Purple-Flowering Raspberry[Rubus odoratus] found near mile marker 437 on the Blue Ridge Parkway on 25 July 2013. It’s a member of the Rose (Rosaceae) family. Newcomb’s Wildflower Guide, pages 308-309, says it blooms in summer in rocky woods and borders.
USDA Plants Listing: https://plants.usda.gov/home/plantProfile?symbol=RUOD